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ABOUT US


The mission of FLA399 is simple - we want to share the pristine natural wonders of the sugar-white sands and clear emerald waters of Pensacola Beach and Navarre Beach, while working to preserve the beauty of our beaches.
We believe in the importance of preserving our environment and work to source sustainable materials for our products. Furthermore, we manage the company in a way that aims to improve people’s lives and the planet.
We also want to ensure these beautiful beaches are here for future generations, and in order to do this, we donate 5% of all profits to The National Parks Conservation Association. For more information about our commitment to the Emerald Coast click here.
FLA399 is a collection envisioned and created by Jessica Couture LLC and fashion designer Jessica C. Bennett. After 12 years of working in the New York fashion industry for names such as Tommy Hilfiger, DKNY, Jill Stuart, Proenza Schouler and Sam Edelman, she relocated to the Gulf Coast with her family to slow down, enjoy life, and live with purpose.