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  At the heart of all we do is a desire to connect people with a common passion for the Florida Emerald Coast – a place unrivaled by any other on earth. FLA399 is a symbol that inspires people to get out and enjoy natural wonders and appreciate simplicity. We encourage individual, community and environmental health and prosperity. FLA399 donates 5% of all profits to the The National Parks Conservation Association. Together with your support we can help protect the land and water that we all love.